Seven Digital Marketing Tactics For Every Urgent Care Center

Urgent message: Urgent care operators are spending an increasing amount of their marketing budget on seven digital tactics. Fortunately for those working in healthcare, there will never be a shortage of patients. People will always come down with illnesses, and minor injuries won’t go away anytime soon. That being said, it can still be difficult toRead More

Find Prime Locations For Rapid Urgent Care Growth

Urgent message: Using a data-driven approach to predict performance, taking advantage of openings in traditional retail spaces, or utilizing resources like BTS to develop a standalone center greatly improves a growing urgent care chain’s potential profitability and long-term brand success. Alan Ayers, MBA, MAcc is President of Experity Networks and is Senior Editor, Practice Management of The JournalRead More

DOT Physicals And Urine Drug Testing Represent A Growth Opportunity For Urgent Care Centers

Urgent message: Demand for DOT-related services for truck drivers is soaring. Urgent care centers can augment traditional insurance-paid visits with B2B relationships while serving a historically unhealthy population. Alan A. Ayers is President of Experity Consulting and Senior Editor of The Journal of Urgent Care Medicine. The commercial trucking industry in the United States is massive (Table 1).Read More

What to Do If A Competing Urgent Care Opens in Your Community

Alan A. Ayers, MBA, MAcc is Chief Executive Officer of Velocity Urgent Care and is Practice Management Editor of The Journal of Urgent Care Medicine. Urgent message: As the country’s urgent care markets become increasingly saturated, the forward-thinking operator will have a strategic patient-retention strategy ready when a competitor inevitably opens up shop in theirRead More

Competing for Patients in a Digitally Connected World

Urgent message: In today’s tech-driven, digital-everything society, industry-leading consumer companies all leverage technology to reducing friction—ie, steps, obstacles, and unnecessary effort—in making their products and services fast, convenient, and accessible. The urgent care operation that can align with this growing trend and leverage technology to root out friction will win loyalty and patronage from today’sRead More